WisdomTree Investments is said to have explored a sale to J.P. Morgan Chase last year, Bloomberg News reported.
The asset manager could explore a sale again if its shares rebound, one of the people told Bloomberg.
A spokesperson at WisdomTree declined to comment. A spokesperson at J.P. Morgan did not immediately respond to CNBC’s request for comment.
J.P. Morgan had several successes last year in the ETF market, gathering billions of investor dollars in new funds. The bank has filed for an ETF that some in the industry are speculating could be free of charge.
— Click here to read the original Bloomberg report.